If you decide to start a cleaning service, you might immerse yourself in the details of the services you’ll offer such as general cleaning, carpet cleaning, office or residential, but it’s critically important that you create a solid company image because a cleaning service without an image is a business that likely won’t last long.
There are a few ways in which you can create a solid company image when you start a cleaning service. First, it’s important to know that your image should be a consistent one. Once you decide on a logo and on a name it’s important to remain consistent in that message.
There are three specific ways to get your company image across clearly. First is your name, second is your company website and third is everything else.
Company name
When you start a cleaning service, it’s important that you think almost first and foremost of what your company’s name will be. You want your name to be unique and you want it to be specific. That is, if your company specializes in specific services you might want your name to somehow link to that.
For example, if many of your services are all natural, if would be nice to call your company “XYZ cleaning service” with a subtitle of “the green way to clean”.
When you start a cleaning service, research the names of other cleaning companies in the area and consider what seems to be successful, what you think identifies the business well, and what you like to hear as a customer.
Company website
Once you have a good name, your next step is to build a website. When you start a cleaning service, or any other business, for that matter, creating a website to support it is critical. A website is an ideal and sometimes preferred method for getting the word out about your business.
Make sure your website ties well with your name; making sure all the details work together is how you create that company image. When you start a cleaning service, for example, you will identify what it will specialize in. If you have identified your service as one that specializes in green cleaning, make sure that the design, the coloring and the overall look of the website supports that business mission.
Everything else
When you start a cleaning service, there’s a lot of consider; you certainly have to invest in your cleaning tools and supplies that you’ll need to carry out various services. But when you focus on creating a company image, it’s critically important that you consider every single thing you do as tying back to that company image.
Everything you create that presents your company in any light should be consistent and unique. If you think about a company like Coke, you can immediately identify what the company labels look like, what the company stands for and you will immediately recognize the red Coke swish on a soda cup or on a truck.
You may not become as big as Coke, but you need to think about your logo, your colors, and any other visual accents that you want to create. These should be used consistently on your website and other materials. These materials might include business cards, brochures, signs for your vehicles and advertising. All of these things should look consistent and present a cohesive image. Your company image is dependent on you deciding how you want your company image to be presented and making sure it’s presented in a consistent manner.
There’s no doubt you’ll be presented with many challenges, and, in fact, creating a company image is one of the easiest, but most often overlooked, details. Simply think about how you want to present your company to the world and then go out and do it.
