While lawn care is a year-round effort for those who want to have healthy green grass that is soft and beautiful to look at, once the seasons turn and winter time comes, the amount of effort, time, and money that clients put into the lawn care diminishes greatly. As a lawn care business, this means that your winter lawn care marketing has to somehow keep your business’ name current in clients’ minds, especially when lawn care isn’t at its peak.
Winter lawn care marketing during the off season is something that a lawn care business has to put a lot of effort into or else you may find that clients forget about your business which means a decrease in profit for your company. In order to keep your business’ name fresh in your past customers’ minds, there are several marketing efforts you can make.
Close The Season On The Right Foot
Since winter time generally means little to no lawn care is required, now is the time to get customers ready for next year’s efforts. Before the season ends, don’t hesitate to send out flyers, newsletters, or even emails to customers so that they can properly prepare their lawns for the coming winter. With this you will also want to express the importance of not only taking proper care of their lawn during the winter, but ensuring that lawn care resumes as soon as the weather breaks and the cold winter weather passes.
This usually means that customers should contact your company in order to winterize their lawns so that once springtime comes the grass grows back green, full, and luscious. During the time that winterizing becomes your company’s main focus, you will also want to focus on ways to lure your customers back in so that once springtime does arrive, customers are calling no other company but your own for the lawn care that they need.
Offer Promotions and Deals
One of the best ways to have successful winter lawn care marketing is to offer promotions, deals, and coupons for past customers as well as for potential clients who may be considering spending money on lawn care once the weather changes. The first thing to do in order to have successful winter lawn care marketing is to keep in contact with your customers. Send out emails or flyers in order to keep your clients updated. These flyers can also be posted on bulletin boards and public locations where possible future clients may come across the information you have provided. In the emails or printed media, it’s crucial that you offer set promotions and deals for your customers that can be used once lawn care season picks back up and resumes.
There is no limit to the type or kind of promotions you can offer. Take a look at the services your lawn care company offers and then decide what your company would like to offer to your customers. For example, you could simply offer 20% off a customer’s complete spring lawn care package. You could also offer a certain dollar amount of lawn cutting services or maybe even offer customers a free lawn care product when they use your company for certain types of lawn care.
In the end, even though winter isn’t the time to worry about lawn care, winter lawn care marketing is important for any lawn care company that wants to be successful year after year. Even though your customers may not be thinking about lawn care in the winter, the winter time should be your company’s prime time to set up a marketing program that will allow your business to succeed once lawn care season is back.
